The Dieline Awards 2017 Outstanding Achievements: Amber
Amber is a premium gift packaging for traditional Hua Diao wine.
Hua Diao, is a fermented yellow rice wine. Through the time catalysis and brewing, it resembles the amber in its golden color. With its innovative structure and extraction method, the design likens the wine to the amber, and the wine is like the precious jade when taken from the package. What’s more, it reinforces the noble qualities of the wine, while boosting its sense of dignity and sense of culture as gift. The exquisite traditional Chinese knot reinforces the brand's regional and cultural significance, enriching the overall image and temperament.
Designed By: Rong
Art Director: Li Sun
Designer: Chenli Yuanxun
Location: Shanghai, China