Restaurant To-Go Packaging That's As Fresh As The Food
Stas Neretin has recently updated the branding for Uryuk, a network of restaurants in Moscow serving Uzbek and European cuisine. Uryuk's primary design goal was to modernize their aesthetic by relying less on cliché national motifs, and more on the healthy, natural ingredients they use to prepare their meals.
"Choosing the right materials and a certain set of colors were the way to implement this feeling: natural and rough looking card paper makes a good contrast against silver foiled letters. Cutlery is packed into a small natural linen bag.
The packaging fonts remind of a parcel from Tashkent [ the capital city of Uzbekistan] — everything is fresh, delicious and cool and delivered to your house. There’s also a spot for a stamp where each restaurant puts its own stamp and the chef signs it. And a glowing sticker, a quality mark of the restaurant, tops it all off."