Republic Group created this colorful and unique design for Souldrops, a new line of laundry detergent.

“The Souldrops name is worth remembering, as the product family is about to change the way the public thinks about laundry detergents. Following its recent debut, Souldrops is challenging the traditional detergent sector in Hungary. Republic Group, the Cannes Golden Media Lion-winning Hungarian creative agency, was commissioned by the local startup to design a new line that will shake up the industry.”

“Souldrops is a story about perfect chemistry: a young and visionary startup and a future-driven creative agency got together to develop a line of products to change an industry that has been characterized by nearly-identical designs – so far.”