Feel a Little More Swedish With Lund's Swedish Pancake Mix

Almost everyone can agree that breakfast is the most important (and tastiest) meal of the day. Pancakes are one of the most celebrated breakfast foods, and making them at home can be a real treat. Student Shane Matula designed the conceptual packaging for Lund’s Swedish Pancake Mix, a delightful brand that takes inspiration from folk art.

“Swedish pancakes are quite different from ordinary pancakes. Lund’s Swedish Pancake Mix tells that story by sharing how eating Lund’s makes you different from ordinary by making you a little more Swedish.”

“Lund’s Swedish Pancake Mix packaging uses Swedish folk and modern art to showcase the unique character of the product.” 

“The tin includes a small booklet containing facts about Swedish culture along with Lund’s favorite recipes, and a coupon as a thank you to Lund’s customers.”

 

Art Director/Designer: Shane Matula

Copywriter: Sydney Bonner

Packaging Photographer: Caren Alpert

Professor: Bart Cleveland

Planner: Danelle Duong

Location: Austin, TX