Campbell’s may not be a new name in the soup market, but their new Well Yes! soups are a fun and fresh new product line. Designed by Bulldog Drummond, the goodness inside the soups is easy to see—after all, images of all the ingredients appear on the front of the label!

“The challenge: Soup has been stagnant for a long time. And if you’ve been in the soup aisle lately, you’ve most likely been overwhelmed with choices and underwhelmed with excitement. Campbell’s decided it was time to take a stand, create something better and help people fall in love with the soup aisle all over again. They called upon Bulldog Drummond to lend our expertise to the creation of their new soup brand.”