Can you Design for Retail Without Compromising your Brand?

Published

April 19, 2017

Filed under

By: Anna Coffou

Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about retailer asks along the way, but when it’s time to present to the customer you get thrown for a loop at the 11th hour. The ask(s) seems out of left field and you struggle to see a solution.

For a lot of our clients, saying no isn’t an option because a few SKUs, at one retailer, represents the life of the business. The impact of not finding a solution becomes real, very quickly. Knowing that a lot might be at stake, how do we protect the brand?

Theresa Christine Johnson

Theresa entered the world of design through The Dieline. With a background in writing and journalism, she has a passion for discovery and cultivating human connections. Her work for The Dieline is a constant journey to deeply understand all facets of the design process and to investigate what makes designers tick. Theresa’s writing has taken her snorkeling in between the tectonic plates in Iceland, horseback riding through a rural Brazilian town, and riding an octopus art car at Burning Man with Susan Sarandon as part of a funeral procession for Timothy Leary (long story). When not writing, she is planning her next trip or taking too many pictures of her cat.