Atelier Neşe Nogay created this fresh and contemporary packaging for Melez Iced Tea. Each bottle allows for a great sense of transparency so that the consumer can directly see what the product is that they’re actually getting. Bright colored labels are also incorporated in order to help create a system that identifies each bottle by their distinct flavor.
“Melez tea blends high quality teas and offers a collection of artisanal teas that have been handcrafted to fit different lifestyles. With its complete branding, we wanted to express this premium product with a sophisticated vibe.”
“We were responsible for designing the ice tea packaging for a summer edition release of Melez Tea. The challenge was to create a new design that was consistent with Melez Tea’s identity in a lighter and playful way. Our inspiration was driven from handwritten typography and a pastel color palette.”
