Get More With This Multivitamin Gum

If you have a gum chewing habit, this product just might be for you. Get More Vitamins and Family (and friends) have teamed up to create the packaging for a new line of innovative Multivitamin Chewing Gum.

"Vitamins help you stay strong and healthy. Without them, your body can’t work properly. You mainly get vitamins through your diet. But we all live life on the go and our diet is rarely perfect, so it can be hard to get everything you need. 

Sometimes you need to get more… 

Get More has established itself as a leading brand in grocery for vitamin enriched drinks and naturally wanted to extend the range into new ‘easy to access’ product formats." 

"Chewing gum has various beneficial qualities, from aiding digestion and supporting oral health to managing stress, so it seemed logical for Get More to add a daily dose of vitamins to the benefit list." 

"Family (and friends) has been helping the brand owners develop a look and feel for the innovation. The new gum products feature a bold brand identity derived from the vitamin ‘pill’ device used in the logo."

"Adding a multicolour theme emphasises the multivitamin boost and provided the opportunity to get more impact on shelf against regular chewing gums. The brand is launching with 2 flavours, Spearmint and Peppermint. Products are also colour coded."

 

Agency: Family (and friends)
Client: Chris Arrigoni, Steve Norris: Get More
Creative Director: Alex Durbridge
Strategy Director: DJ Johnston
Lead designer: Dina Hassan
Location: UK