Gypsy Tonic is certainly one-of-a-kind. After all, you won’t find any other chocolate almond flavored superfood health supplements out there! The intricate, ornate design transports consumers to a different time, so we spoke with Tom Lane, the designer behind the beverage. He told us more about the inspiration he used to create a true apothecary vibe, developing the custom lettering, designing with color versus black and white, and more.
Tom Lane: Brandon got in touch with a fairly defined idea of what he would like included in the label. He explained that he had a narrative to convey through particular imagery and that he wanted to do this whilst capturing a 1800s apothecary scene vibe. I had these constraints to work within and I was happy to do that as I believed it all fit well with the product—it seemed a solid strategy.
With those decisions on the table I was able to throw myself into exploring the layout of the label through pencil sketches. I tend to work small and loose to begin with, aiming to quickly see what clicks. I then move on to a larger layout and start working ideas into an initial presentation. I created a couple of variations and got approval to move to the next stage on one of them.
