Belarusian agency Fabula Branding brings a fresh look to the contraceptive industry with it’s new typographic and gradient-filled packaging for local condom brand INDIGO.

“A visual fragmentation of the syllables gives playfulness to the INDIGO name. The contrast and stylish gradient present the product favorably on the shelf. Clarity, orderliness in the packaging design and clear, laconic boxes showing quantity, as well as product type, help the consumer quickly navigate through all options. The visual presentation is carried out via the background color.”

Designed by: Fabula Branding