UK-based agency Alphabet designed this funky bold packaging for a new line of spice blends. The brand is appropriately named TIQLD which adds to the overall playful factor.
“Born from a love of home cooking and bold flavours, TIQLD is a unique range of Indian Spice Blends that take you on a culinary adventure of nature’s wonderfully delightful flavours, sharing the culture, tastes, and stories they discovered along the way. Our task was to bring these flavours and experiences to life through quirky branding, playful packaging and witty bold marketing.”
“The main focal point of the packaging is the illustration split, which is focussed around unexpected combinations. We wanted to bring the idea of making meals more bold and adventurous into the brand imagery. The structure of the illustrations combines the base ingredient that the spice works with (either meat, fish or veggies) and juxtaposes this with an unexpected abstract element that visualises the story that accompanies the spice blend. The stories not only represent the bold personality of the brand but also the bold flavours that they create.”
