MAROG Creative Agency designed the elegant packaging and branding for Samurai Japanese Cuisine.
“The branding of Samurai Japanese Cuisine in Yerevan, Armenia, is based on the brand concept of samurai fish characters ready to sacrifice themselves to serve the customers the freshest sushi and other delicious Japanese cuisine. Our objective was to create a new brand identity that would attract new customers, especially young people and opinion leaders who might be shocked by the identity.”
“The team came up with the idea for a samurai fish who commit hara-kiri to satisfy their Emperors, i.e. their customers. This unusual Japanese ritual and the peculiarities of Japanese cuisine inspired the designers to create four characters of self-sacrificing fish; Tuna, Shrimp, Octopus and the Conger.”
