Amore Brand Identity Studios designed the contemporary fresh packaging for Naka Focus, an Asian-inspired energy drink.
“Inspired by Asian tea culture, Naka Focus set out to create an energy drink that is both healthier and more natural than traditional energy drinks. Naka is a drink that boosts your thinking power without being bad for you.”
“Taking inspiration from Asia and Zen monks, Amore focused on the creation of the enso circle. Drawing an enso is a disciplined creative practice of Japanese ink painting. It was also important to show the Swedish origin of the drink by adding a Scandinavian design expression.”
Design: Amore Brand Identity Studios
Client: Naka Focus
Location: Stockholm, Sweden
