This Conceptual Packaging Will Make You Want To Try Eating Insects

Student Lydia Bedford designed this bold packaging for Trailblaze, a conceptual company that brings insect delicacies from all over the world to a mainstream audience. Fun graphic illustrations help make the products seem friendly, and this packaging just might get you to try an insect or two.

"Eating insects are much kinder to the environment than many alternatives, and they are already enjoyed in the diets of countries all around the world. Yet us Brits don’t currently consider them as a viable cuisine." 

"Trailblaze is out to entice young thrill seekers who love to travel, explore, and above all else: try new things. Be it jumping out of an airplane, climbing Kilimanjaro, or eating creepy crawlies… 

The packaging for the edible insects mimics the aesthetic of a postcard with the hope to take your taste buds to some place new."

 

Designed By: Lydia Bedford

Location: Leeds, UK