Student Ridan Arellano designed the packaging for OYA Hair Care, a conceptual gender-neutral line of haircare products that strives to be inclusive. The bold patterns stand out and give the overall product an eye-catching look.
“Hair care products specifically targeted to people of color are usually merchandised separately from the other beauty and personal care products. OYA™ Hair Care is a line of gender neutral products for people of color. OYA™ Hair Care aims to shift the paradigm towards inclusivity in beauty products by empowering people of color through products that reflects their culture and strength. Beauty can be found everywhere across gender and culture and should not discriminate.”
“The brand patterns were inspired by cultural handmade textiles which also mimic different hair textures. The different forms in the pattern were hand drawn to bring a human quality just like how handmade textiles have unique and natural imperfections. The patterns work as a system to indicate the function of the product: Nourish, Style, and Maintain.”
Designer: Ridan Arellano
Photography: Anthony Guinnip, Ridan Arellano
Direction/Styling: Ridan Arellano
Models: Dylan Harris, Carly Henson
School: Laguna College of Art and Design
Professor: Dana Herkelrath
Location: Laguna Beach, California
