Snask has come out with a new line of their own ice cream that boasts zero-added sugar. Their product is appropriately named Wauw, inspired by the phrase of excitement and astonishment, “Wow.” We definitely have that feeling after getting a glimpse of this packaging!

“We always wanted to have our own products and ice cream is of course an amazing starting point. But when eating ice cream we gain weight faster than we can put on the next episode on Netflix. So we found a great factory in Denmark that innovated with us to produce a new brand with no added sugar. We branded the ice cream to look tasty rather than light or boring. We wanted an ice cream that cheated sugar and was an ‘all you can eat’-product.”