The Groovy Lettering of Whistler Brewing Co
"Established in 1989, Whistler Brewing is a trailblazing pioneer in British Columbia’s craft brewing movement. Palms repositioned their brand and reinvigorated the packaging."
"Inspired by bold psychedelic typography, the rebrand focuses on qualities that have allowed Whistler Brewing to stand the test of time. The flexible packaging system ensures all beers are part of the same family. Original illustrations created in-house combine with custom type treatments to strike a balance of crude and refined, tradition and progression."
Designed by: Palms
Location: Vancouver, Canada