Panfilov & Yushko CG has designed the adorable packaging for TUT NUT, a line of nut butters. The logo is a clever and cute take on the name of the company, leaving a memorable image for consumers to digest. Each flavor is differentiated by colors that fit the brand and the products.
“The simple and clear name (TUT NUT) fits into the category and is well remembered. The memorable quality is provided by several factors: simplicity, an internal rhyme in a combination of sounds, and the writing of the name. These qualities are maintained by the graphic decision: the logo in the form of the friendly, positive character, and also other graphic elements. The main objective of which are to beautifully show the usefulness of nut paste and all its positive qualities.”
“The main interest is the corporate mascot, which organically integrated the writing ‘TUT NUT’. The buyer initially sees a hero, and then quite easily unravels the charade and reads the name of the brand. This technique allows for an emotional effect and builds a potential relationship with a consumer.”
