The Many Sides of Ombre Beer
"The name Ombre literally means shadow in French but when pronounced sounds like the French word for Amber. The name therefore has a juxtaposition of meaning which we represented in the light and shade of the design. The 'O' sits in a theme of the brewery's product identities of lettered labels meaning Ombre sits neatly next to it's brother Alias."
"Ombre is aimed toward both the English and French languages as the beer covers both UK / Swiss and French markets. The flavour is challenging hence the light and shade taste descriptor, again echoing the concept of the beer. We also kept the Swiss cross cutout to maintain the consistency of the brewery's brand."