Booths Supermarket Packaging Gets a Simple Yet Effect Redesign

Smith&+Village designed the award-winning packaging redesign for Booths, a UK supermarket. The packaging is playful with its copy, creating somewhat of an interactive experience with each consumer. The simple and straightforward packaging solution also allows for the individual products to stand out.

"Prior to the redesign, the branding of the labels was inconsistent and failed to communicate the quality of the products. The new, simple, consistent and monolithic look, developed by Smith&+Village, helped drive margin with buyers in several categories increasing the number of their own label products. It also boosted customer recognition by reflecting the values of the retail brand, as well as its reputation for high quality."