UK cereal manufacturer Brecks and creative studio Robot Food teamed up to modernize Honey Monster Puffs, and give it pride of place on breakfast tables across the UK.
“Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food based on their reputation for rejuvenating classic British brands. The aim was to spark consumer reappraisal, and modernise Honey Monster Puffs as a credible, relevant family breakfast cereal.”
“Robot Food embarked on a study of consumer trends followed by a collaborative brand workshop to establish the new positioning, mission and values. After this came new product development workshops to develop a pipeline of exciting new products.”
