These Poop Bags Will Make Walking Your Dog a Lot Easier

Dog owners know that walking their pets aren't always fun and games. Sometimes there's poop involved, and said poop doesn't just clean itself. That's why there's Earth Rated, a dog lifestyle brand that creates dog waste management products. Their most popular products are their poop bags which are convenient and ready-to-go. Studio Wülf was tasked with redesigning the bags while trying to make the poop aspect of walking your dog more fun.


"The main challenge of the brand was to create a strategy and visual system that united their entire line of products. They also had an international audience which meant incorporating many different languages without creating clutter. We also wanted to boost their social media engagement by creating content that would resonate with their customers." 

"We retained the eco friendly look that made them successful with dog owners and took it to a new level. We designed a new logo, along with a visual system for collateral, packaging and marketing materials. The redesign of their packaging unified their products and was also trilingual to reduce printing needs. We also constructed a responsive multilingual website and directed and created content for their social media narrative." 


Designed by: Studio Wülf
Client: Earth Rated
Agency: Studio Wulf
Creative direction: Linna Xu
Photography: Linna Xu, Judy Gu & Lily Kao
Designers: Sharon Pang & Lily Kao
Location: Toronto, Canada