We definitely can’t say no to these luxury pies. Designed by Fable&Co., they make the simple meat pie seem like a decadent meal to behold. We spoke with Ross Davison, Managing Director at Fable&Co. to learn more about designing the two ranges of pies, the key to combining modern and traditional elements, and designing a luxury product.
Fable&Co.: We began by considering a name for this new range of pie packaging. Our client’s location ‘Edenbridge, Kent’ inspired us in our pursuit for an impeccable name and narrative for which to shape this unique identity. ‘Eden’ meaning delight, finery, and luxury is more commonly famous for the paradisiacal garden in which Adam & Eve lived. It is often said that the Garden of Eden is marked by four beautiful rivers, adjoining together, enabling the vast virility and fertility of this area of unsurpassed natural beauty.
With the name approved we set about examining how Eden & Bridge could translate into a strong visual brand aesthetic, across both the premium and luxury ranges of pies. We initially worked concurrently across both ranges, to ensure the positioning of each of these brands would offer an obvious difference of perception in retail value.
