Featured image for The Smoky Concept Behind Fuego Lento Wine

The Smoky Concept Behind Fuego Lento Wine

by Natalie Mouradian on 04/04/2017 | 2 Minute Read

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This dark and moody wine has a simple elegance to it, but was designed with a conceptual approach. Lavernia&Cienfuegos designed the packaging for Fuego Lento.

"‘Slow Fire’ or more commonly, ‘Slow Cooked’ is an expression that casts us back to the kitchens of a bygone era. This is a technique that uses a low flame to slowly draw out intense flavours, it conjures up images of smokey coal fires, burning embers and brick walls blackened by soot. This gradual build up of soot has accumulated over time, in other words, the time taken to patiently nurture something to the point of perfection. Therefore this soot has become the centre piece of the project." 

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"These fine black particles have been converted into the main graphical element and are reflected on the labels, the boxes and other supporting media. ‘Slow Fire’ is a way of understanding the essence of both food and life. Never rushed, never stressed. Pleasure and haste don’t go well together."

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Designed By: Lavernia&Cienfuegos

Client: Bodegas Bocopa.

Location: Valencia, Spain