Stockholm based agency NINE designed this expressionistic look for this signature cognac bottle. The design was inspired by two unlikely sources, hip-hop and graffiti.
“Scandinavian design usually embodies a balance of the old and the new, however, when the traditions of French cognac meets Swedish hip-hop that balance is somewhat disrupted. The signature edition cognac is a collaboration by Grönstedts and Rapper/Connoisseur, Petter Alexis, whose song, ‘Mitt Sjätte Sinne’ has been visualized and hand illustrated by Puppet, the iconic Swedish 90’s Graffiti Artist.”
“Placed in a battle of opposites, the only way to survive was to create a strategic approach which let the two collaborators fight for their shelf life. Inspired by street posters, music tickets, and a good rap-off, Grönsteds/P. Lex 1,000 limited bottles layer up a mélange of paraphernalia to create one design. Each layer reflects the core categories of cognac, rap and graffiti, but like any good rap-off you never know what will go down. Every step of the unboxing experience has been graced with a contrasting element to keep the consumer on their toes. From a price tag neck label, to the ripped illustration on the bottle, you’re left with a premium quality product with an attitude to be reckoned with.”
“Grönstedts/P. Lex is the result of strategy and design aligned. With no specific conceptual name, the layers tell the story of the products complexity. A premium, signature limited edition cognac of 1,000 bottles, developed by a Swedish rapper and a Frenchman, sold exclusively to the people of Sweden, go figure…”
Agency: NINE
Creative Director: Isabelle Dahlborg Lidström
Design Director: Andreas Linnell
Designer: Lachlan Bullock
Project Manager: Asmira Mahalbasic
Location: Stockholm, Sweden
