Design experience firm Duffy has launched the sleek new brand identity, messaging, digital strategy and website design for the legendary McPherson Guitars.

McPherson instruments have unmistakable sound and design. This, plus the intense craftsmanship and customization, gave the Duffy team insights into a strategy that brings out the expertise, craft and warmth of the company. It also has an element of the unorthodox, giving the work a unique tone.

Designed by: Duffy