Brandlab has improved home improvement. After nearly half a century in the business, Tekno needed to reestablish itself as the top pick in the paint industry while also giving it a modern edge. They turned to Brandlab for a redesign that certainly livens things up and makes them stand out in the rather stagnant market of home improvement goods.
“It is the oldest brand of paint for the home and construction in Peru, with 50 years of experience and a diverse range of products. For many years the brand was leader in their category, but the brand grew weaker with time.”
“The challenge was to regain prestige and leadership by modernizing the brand and revolutionizing a completely stagnant category.”
