How is Pepsi leveraging a new mix of people, infrastructure, location, culture, and processes to change the way that brands are built?

Following up on his popular 2014 appearance, you’ll hear from PepsiCo Chief Design Officer Mauro Porcini at The Dieline Conference as he discusses current and past experiential projects like the Pepsi Live for Now capsule fashion collection; a first-of-its-kind, app-powered hydration tracking and fuel delivery system for Gatorade; the F!ZZ beverage experience, the NSPIRE culinary vehicle, Pepsimojis (the brand’s unique take on emojis) and many other initiatives, answering your questions about design-driven innovation along the way.

Don't miss out on the packaging design event of the year. The best rate to register ends March 21st. What are you waiting for?