Anheuser Busch's Shock Top Launches New Brand Look
Shock Top Beer has got a new look! The updated branding and packaging still features a citrus wedge mascot but overall has a more youthful feel. Whether you're digging the new look or hating it, we want to know what you think about this brand refresh.
"Shock Top is shaking things up this month as it rolls out its first major brand refresh in its history. The brand will introduce an entirely new look and feel that still embodies the carefree spirit that is authentic to Shock Top, but with a fresh, youthful optimism. The changes will be reflected in everything from its brand’s voice to product selection and most notably the creative, which will include a new logo, packaging, website and a new marketing campaign that will kick off this summer.
'Shock Top is known for its laidback, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,' said Jake Kirsch, Vice President of Shock Top. 'Across every touchpoint with our brand, fans will experience a more upbeat Shock Top, coupled with some incredible new seasonal brews that embrace citrus in every sip like never before.'”
"As part of the refresh, Shock Top will get a full makeover, and the changes will be reflected across all brand assets and activations. Moving away from its irreverent roots, the brand will take on a more inspiring, uplifting approach. Its packaging will feature a dynamic look sporting a fresh new logo, hand-drawn graphics and a reinvigorated Wedgehead. Shock Top’s artistic new designs will be carried through all consumer-facing activations including advertising, in-store, on-premise and online."
Designed By: Shock Top