Bulletproof designed the packaging and new global identity for Quorn, the leading meat-free brand in the UK. The design includes mouthwatering photography that makes meat-free eating look so good.
“Bulletproof comments: ‘Quorn has long been the market leader within the category. But to achieve its global ambition to offer all consumers a healthier, more sustainable alternative to meat, it needed to step change penetration and shift perceptions to an accessible, aspirational nutritious food brand.
An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’ – consumers actively looking for healthy, nutritious, exciting and flavorsome meat-free dishes, rather than settling for the staid and apologetic category norms.”
