How have you behaved this year? J. Walter Thompson Toronto designed a clever sauce kit that lets recipients indulge based on if they’ve been good or bad. Relying heavily on bold, confident fonts, the packaging embraces a bit of holiday spirit without any of the traditional Christmas-y elements.
“This Christmas, we created a gift where clients could choose either the Naughty or the Nice side of the gift. Each choice was accompanied by a message and an artisanal sauce, with hot sauce for naughty and chocolate sauce for the nice ones.”
Designed by: J. Walter Thompson Toronto
