If you’re looking for your perfect hair day, then Living Proof can help. No, really—they’ve actually got a line of products called Perfect Hair Day, aimed at keeping hair looking and feeling healthy. But whether you’re looking to breathe life into hair as you age, add volume, or control the frizz, Living Proof has an extensive line of gorgeous products that will also make you feel gorgeous, too. We spoke with Barbara Spakowski, Vice President, Package Development, Living Proof, to learn more about how she develops the packaging for each product, designing with the details in mind, and creating a consistent brand with a big range of products.
Barbara Spakowski: At the brand’s inception, we decided that we did not want to have an overtly scientific look—we wanted to be inspired by science and the work coming out of our labs, but not be gimmicky. We take our packaging seriously. We strive for a clean, spare look with a soft muted palette of colors punctuated by clean crisp white closures. There are no gimmicks, just a cool functionality enhanced by our soft touch tactile “feel.”
We use elements of metal which is unique. We use a metallic element on some of our products—in the collar for example. A lot of people in our business don’t do that because it adds cost, but it certainly gives you a more premium look.
