This is some packaging seriously fit for the Gods – well maybe one Goddess in particular. Aphrodite’s is a high-end line of Mediterranean-inspired condiments. To fit this brand profile, Midday designed the elegant and expressionistic packaging that is directly inspired from Greek mythology. The details are exquisite, from the wonderfully detailed handcrafted illustration on the label to the delicate gold-foiled “A” that represents Aphrodite. We definitely think the goddess of love herself would approve.

“Aphrodite’s is a brand creation for a high-end food offering based upon the cuisine of the Eastern Mediterranean. The brief was to imbue restaurant quality throughout the brand whilst appealing to high-end retailers and restaurateurs.”

“Aphrodite, the Olympian Goddess of beauty is the main focus of the brand. Sprung from the dark-blue depths of the Eastern Mediterranean sea, she is historically represented as a beautiful woman with flowing golden hair.”