With some things steeped in tradition, the need to innovate and reinvent is essential. Such was the case for family run Australian winery, Taylors Wines, who enlisted the help of Creative Platform to design the roll-out for a brand-new line of wine aimed at emerging drinkers – Taylor Made. Breaking from traditional cues found in the family’s inventory, this new line incorporates a geometric Sea Horse figure across all three wines, reminiscent of hipster hallmark – geometric terrariums. Further delivering on their history for fine-tuned techniques and craft, all three wines are prominently displayed and feature stripped back artisanal labels. This approach quickly and visually acquaints millennial shoppers to their favorite Chardonnay, Malbec, or Pinot Noir.
“Taylor Made is a new brand, created for an emerging generation of wine drinkers looking for uniquely crafted wines. There are 3 wines in the range, with packaging and graphics designed by Creative Platform. Taylor Made has allowed the wine makers from Taylors Wines to showcase their creative and unique craft wine-making skills.”
“Mitchell Taylor, Managing Director, states ‘The design of Taylor Made is a departure from Taylors’ more traditional packaging and tailored for today’s tastes and lifestyle. Every detail has been considered in the development of this range to capture the original story behind the start of our Taylors winery.’”
Designed By Creative Platform
Client: Taylors Wines
Country: Australia
Creative Director: Arnie Grainger
Designers: Jim Robinson, Jimmy Cunliffe,
Photography: Guy Davies
