Plant power never looked so good. Loop Brands designed the packaging for Be Natural, a line of organic cereal and granola bars. The color scheme provides a light and airy quality to the product while still maintaining a sense of earthiness. The whimsical flat-style illustrations of various ingredients and plants further reinforce the wholesome organic quality of the product while bringing in an element of fun at the same time.
“Loop Brands were tasked to reinvent mainstream cereal & snacks and disrupt the category. Targeting consumers who are proactive about eating healthier and are mindful of the latest food trends.”
“‘Uplifting health from plant power’ became the linchpin of all communication to inspire the foodie in all of us.”
“Let’s come together for food. For what plant power can do for our bodies today and everyday. To champion healthier lifestyles through nutritious uplifting plant based foods. To challenge conventional thinking & never stop exploring, innovating & improving.”
Agency: Loop Brands
Creative Director: Mikey Hart
General Manager: Adam Partridge
Design Director: Grace Brown,
Designer: Meegan Parkee
Illustration: Yulia Vysotskaya, Meegan Parkee, Grace Brown
Typography: Keith Morris & Mikey Hart
Photography: Gerry Colley
Stylist: Helen Webster
Account manager: Kate Dimitrevic
Production: Anneke Dekker
Managing Director: Ed Kirk
Client: Kellogg’s Australia
Location: Sydney, Australia
