For those who follow a vegan diet, chocolate is off-limits. But Ach is made with ingredients that don’t involve animal byproducts, making it a sweet treat for those who don’t normally get to indulge in chocolate bars. Gintarė Ribikauskaitė developed the gorgeous packaging and typography for the Lithuanian brand, and we talked with her about designing Christmas packaging, balancing graphic elements and typography, and the importance of your gut instinct.
Gintarė Ribikauskaitė: It all probably started the same way as other designers—the customer came to me with an idea to create a Christmas package for Ach vegan chocolate. I thought, “How can I impact the wonderful Christmas season?” We somehow quickly came to a mutual decision to reject using illustrations, which are likely to be Christmas graphic elements, and instead utilize typography because it has not been widely used in Lithuanian chocolate segments. Sketching did not take long, because the idea which I had in mind quickly and easily found itself on paper. Finally, I needed to scribble the details and work until the customer and I became pleased. This process was certainly short, creative, easy, and reassuring!
Gintarė Ribikauskaitė: Talking about typography I had a clear vision how it should look like. After searching for something similar as inspiration to use from internet—nothing. So I thought I should try it by myself. After all, Christmas chocolate must be full of certainty and sincerity which is given to others.
