Woodford Reserve - Brand Evolution & Packaging Redesign

Studio MPLS redesigned the packaging for Woodford Reserve, a popular bourbon maker. The bottles are complete with details and little elements that elevate the brand and provide a very classy and elegant feel.

"Woodford Reserve first entered the super-premium whiskey category in 1996 with a perfectly balanced bourbon and a breakthrough package design. One of the fastest-growing bourbon brands in the world, Woodford Reserve commissioned Studio MPLS to reinforce its position as a global industry leader by evolving the brand identity and redesigning the portfolio of packaging. The initiative resulted in a clear articulation of Woodford Reserve's value proposition through portfolio distinction." 

"The evolved Woodford Reserve brand language includes a refined logotype and color palette, iconography depicting the distilling process, and illustrations. The redesigned packaging for Woodford Reserve Kentucky Straight Bourbon and Rye whiskeys, alongside Double Oaked Bourbon, features new bottle structures, closures, and labeling treatments. The 2016 edition of limited release Master's Collection whiskey features new labeling treatments as well."


Agency: Studio MPLS
Creative Director: Dan Olson
Senior Designers: Christina Berglund and Ross Bruggink  
Photographer: Brent Schoepf
Location: Minneapolis, MN USA