Even though it’s been decades, Reefer Madness still manages to influence opinions of something that, compared to something widely available like alcohol, is incredibly safe to use. So when approached with designing Lord Jones, a line of cannabis-infused products, Werner Design Werks knew they really needed to educate themselves and present the items in a way that the market hadn’t seen before. We chatted with the Minnesota-based agency about their process for designing in this relatively new industry, dealing with regulations, and how to aim for luxury.
Werner Design Werks: “Established and venerable, not retro, not kitschy. A subtle nod to ‘dope’ and the taboo. While at the same time demystify it and make it accessible.” An excerpt from the Lord Jones project brief.
The brief along with the name and motto “For Your Royal Highness” informed much of the design exploration. From there we began to define and personify Lord Jones: A 17th century bon vivant, cultivated, refined, and living the good life. Lord Jones, the prince of jonesing. Being of royal blood, Lord Jones, obviously, required a coat of arms.
