Startup meat snacks brand THE CURATORS has launched in the UK, with a new brand identity designed by B&B studio. Challenging established players in the high-protein category, THE CURATORS jerky delivers bold flavour profiles inspired by chefs and world food trends.

Founders of THE CURATORS, Max Rees and Ed Hauck, are passionate foodies at heart and sought to collect flavour inspiration from around the world. B&B studio introduced a vibrant brand identity which brings together the concept of curating flavours, as you would art, with the process of curing meat.

Under the name THE CURATORS, the brand speaks to the artistry of the meat curation and flavouring process, celebrating the beauty of meat and the art of flavour. A single brushstroke of paint that resembles the jerky is featured on each pack, representing the creativity at the heart of the brand.