Klyuchelle Is Not Your Typical Lemonade

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A.STUDIO developed the pack design for Klyuchelle spicy lemonades – the drink brand with fascinating flavors which are produced like handmade lemonades.

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The company decided to occupy an unusual niche for lemonades – the 18+ youth audience in the mid-price segment. The challenge was that lemonades are typecast as children’s drinks. The new package was intended to dispel this assumption.

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Designed By: A.STUDIO
Art Director: Andrey Donchenko
Creative Director: Dmitrii Artemev
Location: Russia