Irish-based studio Greenhouse has teamed up with Galtee, one of Ireland’s largest meat brands in order to help give them a delightful new modern look.

“Galtee is one of Ireland’s largest meat brands. We all grew up with the smell of their rashers crisping on our Nan’s stove top. But in recent years it was a somewhat neglected, slotting into the ‘value category’ and it was realised that it could be so much more.”

“When we had the opportunity to rejuvenate this brand which is by now almost woven into our national DNA. We knew we had to give it something that only us Irish would get. Enter stage left, the language! The tone of voice on these packs and tied with the brand is colloquial and unmistakably Irish, giving the brand a voice that people can relate to and have a giggle with.