A Protein Bar For Gym-Goers Who Want to Up Their Game

Primal Pantry has released a new line of hemp protein bars that the health-conscious are going to love. Midday designed the packaging to reflect the product’s clean, natural ingredients, using some jagged, geometric elements to add an element of earthiness and nature.

“Due to the natural clean energy contained within Primal Pantry products the brand has been adopted by the sports market. Our design builds upon our previously established Primal Pantry aesthetic with a vibrant and energetic twist. We combined this with a social media campaign idea to create further buzz amongst the sports community.”


Designed by: Midday

Designers: Claudio Vecchio & Will Gladden

Country: England

City: London