Harewood Food and Drink Project asked Robot Food to name, position and design an identity as tasty as their sought-after seasonal products.

The Harewood Estate, situated between Leeds and Harrogate, is known for its rich history and the expansive grounds around Harewood House. Now, the Harewood Food and Drink Project has launched as a new collaborative initiative that partners with local makers to produce delicious, artisanal products using fresh ingredients found on the estate. Leeds-based creative design agency, Robot Food, were asked to develop the brand and take the lead on its positioning, naming, identity creation and packaging design.

The project was a new focus for the Lascelles. With grounds abundant in natural resources, the family behind the estate since 1738 had not only spotted an opportunity to leverage the estate’s lesser-known legacy for food production, but to champion the best the local Yorkshire community had to offer. Robot Food’s task was to create a confident brand inspired by the history and heritage of the land and to communicate it in a way that is relevant to a contemporary audience who are passionate about home-grown produce.