Moscow-based DDVB created this bubbly pastel packaging for Nemoloko, a dairy alternative.
“Everybody could feel how a healthy lifestyle and healthy eating rituals have become a part of our lives. This trend is growing all over the world and leads to changes in consumer habits. It is obvious that many food producers try to review their range, looking for new niches and potential opportunities. In focus – health benefits, naturalness, functionality, as well as the availability and safety of raw materials. Such trends are observed in all categories, including one of the most popular of them – dairy.”
“However, despite the fact that dairy products have historically established themselves as a category of proper nutrition, doctors, nutritionists and scientists have been arguing about its usefulness for many years. In the news you can often hear about milk scandals: antibiotics, growth hormones, falsification – all this reinforces the milk category’s negativization and makes consumers look for affordable alternatives.”
