In the cosmetics world, the color white dominates the landscape. That’s why seeing this bright and sunny packaging for ASARAI is a breath of fresh air. Designed by Mousegraphics, this new cosmetics brand wants to bring some quirky fun into an otherwise oversaturated market.

“The brief: ‘Launch a new line of cosmetics with packaging that will differentiate our brand in a highly competitive market.’

The target consumer: USA market as well as international consumers.”