This is not your typical bottle of Absolut. Pond Design created the beautiful packaging for Absolut Extrakt, a new herb infused flavor of their famous vodka. The overall design pays tribute to the traditional spirit making of Sweden and serves to provide a modern take on an apothecary product.
“Absolut Vodka is the third largest brand of alcoholic spirits in the world and is sold in 126 countries. Absolut wanted to strengthen its presence in high-energy occasions and introduce a new shots proposition. Pond Design was commissioned to develop a new concept and bring it to life through design, branding naming and storytelling.”
“Although the shots category accounts for significant volume in spirits, vodka is often not considered as an alternative. Vodka is perceived as too harsh, strong and not enjoyable. At the same time, the territory is full of products that are artificial, sweet and of low quality. The challenge for Absolut in entering the shot space was to insure that the new proposition wouldn’t be viewed as just another flavoured vodka. The concept had to have both attitude and boldness, be ‘on brand’ and feel both new and innovative.”
