BrandOpus has created the identity and packaging for SCRUBD, a new and exclusive UK-based premium men’s grooming range.

“The range which launched exclusively in Harvey Nichols this month, is dedicated to crafting effective, all-natural grooming products specifically for the demands of men’s skin. Combining age-old artisanal methods with cutting edge techniques they have created an effective, natural product line that leaves men feeling ready to make their mark on the world.”

“As the traditional definition of masculinity evolves with it comes shifting attitudes towards male grooming. Often faced with unsuitable products not relevant to their lifestyle, SCRUBD identified a gap in the market, they had an opportunity to cater for men who take pride in their appearance and are looking to enhance their grooming rituals. A SCRUBD man is confident in themselves and their style and actively seeks out quality and discernment in every aspect of their lives especially their everyday routines.