The Design For These Cider Cans Were Inspired By Music Festival Posters

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Hired Guns Creative designed this whimsical eye-catching packaging for 45 North Vineyard & Winery’s line of ciders. The designs feature playful typography and colorful illustrations that draw the consumer in.

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“For the design of 45 North Vineyard & Winery’s new lineup of canned ciders, we used insight into their target audience to develop a concept that would resonate: we decided to approach the labels as if they were show posters for headlining acts at the same music festival. This approach would yield highly individualized products, a brand architecture more common in the world of craft beer; our experience in this market let us move forward with confidence that the lineup would hold together as a family.”

“With this in mind, we developed a minimal design frame, leaving room for top-to-bottom illustration interacting with large custom typography. We focused on creating fun, playful artwork, all designed to flavour, representing the style of cider either metaphorically or abstractly.

45 RPM Semi-Sweet Cider illustrates a tree trunk made into a turntable, its rings playing like a record’s grooves, with vintage vinyl typography.”

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“Oakayzie Barrel-Aged Cider features a beautiful iconic butterfly emerging from an oak barrel, its wings patterned with lunar phases in an echo of its theme, the passage of time.”

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“Fresh Coast Dry Cider shows off the relaxing landscape of Michigan’s middle coast, with a skywriter above the lake writing in a beautiful brush cursive.”

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Designed By: Hired Guns Creative
Photography: Sean Fenzl
Printing: Mossberg Beverage Marketing
Location: Canada