There’s no mistaking it: Säde is Nordic-inspired, through and through. Designed by KOOR, these flavorful schnapps don’t use a bunch of artificial ingredients but instead turn to nature for their unique, fresh flavors. It only makes sense, then, to have packaging inspired by nature as well. We spoke with KOOR to get more info on the meaning behind the name, the effort spent on handcrafted details, and more.
KOOR: Säde has a bit longer story behind its “birth”. Säde’s origins are rooted actually in a restaurant called Umami—owned by two wonderful guys (both foodies by nature), award-winning sommelier Kristjan Päeske and head chef Janno Leppik. Their idea behind this restaurant is to offer exquisite high-quality food using fresh and seasonal raw materials. They play around with interesting ingredients and match their drinks for it.
Sometimes it means they need to create their own drinks to match the characteristic of their food.
