Futura has come out with this strikingly feminine packaging for Majka, a unique new product that aims to bring healthy protein products for moms that are breastfeeding. The design incorporates a soft color palette that helps differentiate this product from the typical intimidating look that protein products often come with.
“Majka is a protein brand for breastfeeding moms. Moms today are more conscious than ever about the products they consume. Due to this, they buy products from companies they know they can trust so we designed a friendly approachable brand.”
“For the icon, we combined elements that can be found in nature. The icon represents joy, beauty and growth and also embraces the organic ingredients found in the product.